There are several fundamental web design principles that are essential to creating a good website. The best websites apply these principles, and optimize each one to achieve a great online presence.
Outstanding Graphical Design
The website should look great. Many factors go into creating an attractive graphical design. Whitespace, fonts, graphics, and layout all play a vital role. The goal is to create a graphical design that is aesthetically pleasing and professional. This not only gives you credibility, but it makes for a better overall user experience.
Great Home Page
The home page has to be your best page, since it is the one page that every visitor is guaranteed to view. A good home page should quickly inform users what you do, and highlight your main selling points. The page should have a layout that is appealing, and it should display the information in a clear fashion. Plenty of whitespace should be used to separate elements and make the page flow naturally. A good home page should get visitors interested enough to visit more of your pages.
Intuitive & Organized
The entire website should be well organized so that it is easy for your users to understand. The navigation should be clear and intuitive. Visitors should be able to quickly find what they are looking for in a minimal amount of clicks. For larger sites, a search form will help users find the information they need.
Authoritative content refers to content that is informative and trusted. With enough authoritative content, users will begin viewing you as a leader in your field. This will increase the popularity of your website, as more and more links will be made to your site. It also does wonders for your search engine rankings, which will increase as your site gains trust by virtue of all the links to your content.
With so many ways to view a website, it is good to have a responsive website that is optimized for the screen size of the user’s device. That way, your website will look good whether viewed on a computer, smartphone, tablet, or any other device.